The module compares and contrast U.S. business culture from that of the various international styles of doing business and covers how to develop your networking strategy.
Overview and Application of Lean Startup Methodology
The Lean Startup Methodology favors experimentation over elaborate planning and customer feedback over intuition. This module covers how to implement this in a corporation.
Introduction to Silicon Valley
It is important to understand the history of Silicon Valley and its corporations & VC ecosystem; and the drivers that have made it the most successful center of innovation in the world. This contextualizes the actions you are to take as a corporation..
This module will provide an overview and best practices for understanding and applying digital marketing tools, from email to social, and the various channels to establish your brand awareness.
The Perfect Pitch
The module covers the three different types of presentations: (1) The 30-Second Elevator Pitch, (2) The Two-minute slide presentation, and (3) the Formal Business Presentation. Yes, this is relevant for corporations as well.
An overview and best practices of e-mail marketing. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Effective Value-based communication
This module identifies and defines value and how it changes internally within a corporations and externally when communicating with partners, customers and the media.
This module covers partnership definition, planning and execution. Its objective is examine how partners fit into your business model, and to learn the fundamental steps to execute a business development plan.
Here we review the major social media platforms, their best practices, and how to best apply them for optimal engagement to achieve your marketing objectives.